Sarjan Infotech 1300 368 183
Case Study

Driving High-Quality Leads Through Meta Ads

How a local childcare centre generated consistent “Book a Tour” enquiries using a structured Meta Ads strategy.

Request Free Consultation 1300 368 183
The Client

Project Overview

A childcare centre in Western Sydney approached us to generate consistent enrolment enquiries through digital marketing.

While the centre had a strong reputation and loyal community, it lacked a predictable and scalable lead generation system online.

The goal was clear:

Generate high-quality “Book a Tour” enquiries from local parents using Meta Ads.

The Situation

The Challenges

The campaign needed to overcome several real-world challenges:

Limited visibility of the centre’s facilities from outside

High-friction conversion (booking a tour requires commitment)

Competing against large childcare brands with higher budgets

Need to build trust quickly with cold audiences

This required a strategy focused on trust, authenticity and local targeting.
Our Solution

Our Strategy & Execution

We implemented a structured Meta Ads strategy focused on lead generation:

Audience Targeting

  • Parents aged 24–42 within a 10km radius
  • Location-based targeting across key suburbs
  • Layered with parenting and early education interests

Campaign Structure

  • Two-phase funnel: cold audience + retargeting
  • Combination of Meta Lead Forms and website conversions
  • Pixel tracking to capture and optimise conversions

Creative Strategy

  • Real centre content (no stock images)
  • Video walkthroughs of facilities
  • Educator introduction videos
  • Parent testimonials for trust-building

Retargeting Strategy

  • Targeted video viewers and website visitors
  • Lookalike audience from existing customers
  • Conversion-focused messaging for warm audiences

Ongoing Optimisation

  • Weekly performance reviews
  • Budget reallocation to top-performing ads
  • Continuous improvement of creatives and targeting
The Impact

Results & Outcomes

The campaign delivered strong and measurable results:

2.8% – 3.4%

CTR achieved (above industry benchmarks)

25% – 30%

Reduction in cost per lead through retargeting

150+

Qualified enquiries generated through Meta Ads campaigns

Imroved

Efficiency with dual lead capture strategy

Strong

Performance despite limited budget and competitive market

Strong performance despite limited budget and competitive market.
Success Metrics

What This Campaign Achieved

  • Built a reliable lead generation system

  • Improved conversion efficiency over time

  • Established strong local audience targeting

  • Created a scalable advertising foundation

  • Increased trust through authentic content

Established a reliable and cost-effective lead generation system in a highly competitive market
Key Insight

Key Takeaway

This campaign highlights the importance of combining authentic creative, structured targeting and retargeting strategies to generate results.

Even with a modest budget, a well-planned campaign can outperform larger competitors by focusing on relevance and trust.

Want Similar Results for Your Business?

Let’s create a strategy tailored to your business and start generating high-quality leads.

Request Free Consultation 1300 368 183