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Case Study

From Technical Recovery to Organic Growth

How a Sydney-based flooring company transformed its online presence and recovered lost down-leads through SEO.

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The Client

Project Overview

A Sydney-based roofing company with over 50 years of combined industry experience approached us after experiencing a significant decline in online visibility.

Despite having a strong reputation offline, their website was not performing in search results and was failing to generate consistent enquiries.

The goal was clear:

Restore search visibility, improve rankings and establish the business as a leading authority in their local market.

The Situation

The Challenges

The website was facing several critical issues that were impacting performance:

Significant drop in organic traffic and keyword rankings

Toxic backlink profile affecting domain authority

Multiple technical SEO issues (crawlability, indexing, site errors)

Weak local SEO presence across Sydney suburbs

Thin and unoptimised content across key service pages

These issues resulted in lost visibility and missed opportunities from high-intent customers searching on Google.
Our Solution

Our Strategy & Execution

We implemented a structured, multi-phase SEO strategy to recover and grow performance:

Technical Recovery & Audit

  • Full technical SEO audit and issue resolution
  • Removal of harmful backlinks and clean-up
  • Fixing crawlability, indexing and site errors

On-Page Optimisation

  • Keyword research targeting high-intent searches
  • Optimisation of all service pages
  • Improved site structure and internal linking
  • Implementation of schema markup

Local SEO Strategy

  • Google Business Profile optimisation
  • Creation of suburb-based landing pages
  • Consistent citation building across directories

Content & Authority Building

  • Development of SEO-focused content
  • Blog strategy to increase topical authority
  • High-quality backlink acquisition
The Impact

Results & Outcomes

The results were significant and measurable:

20,000+

Organic sessions generated

9,39,000+

Impressions on Google

6,900+

Active users acquired

33,000+

Total website views

98%

Site health score achieved

Organic search became the primary driver of traffic and enquiries.
Success Metrics

What This Campaign Achieved

  • Strong recovery from technical SEO issues

  • Significant growth in organic visibility

  • Improved rankings for high-intent keywords

  • Increased local search presence

  • Consistent flow of qualified leads

The website evolved into a reliable lead generation channel for the business.
Key Insight

Key Takeaway

This project demonstrates that with the right strategy, even a struggling website can be transformed into a high-performing digital asset.

A strong technical foundation, combined with targeted SEO and content strategy, can drive long-term, sustainable growth.

Want Similar Results for Your Business?

Let's create a strategy tailored to your business and start driving real results.

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