Sarjan Infotech 1300 368 183
Case Study

Generating High-Quality Leads Through Meta Ads

How a local childcare centre improved lead quality and reduced cost per lead using a structured Meta Ads strategy.

Request Free Consultation 1300 368 183
The Client

Project Overview

A childcare centre in Western Sydney approached us to generate consistent, high-quality enrolment enquiries through Meta Ads.

While the centre had a strong local reputation and a unique offering, it required a more structured digital strategy to convert that into a reliable lead pipeline.

The goal was clear:

Generate qualified “Book a Tour” enquiries while maintaining cost efficiency and lead quality.

The Situation

The Challenges

The campaign needed to overcome several specific challenges:

Need to communicate a strong quality rating in a way parents understand

Limited capacity meant lead quality was more important than volume

Competing against larger providers with bigger ad budgets

Highly localised audience with diverse community needs

This required a strategy focused on precision targeting and meaningful messaging.
Our Solution

Our Strategy & Execution

We implemented a structured Meta Ads strategy focused on quality lead generation:

Audience Targeting

  • Parents aged 25–44 within an 8km radius
  • Suburb-level targeting across key local areas
  • Separate audience segment for flexible care requirements

Campaign Structure

  • Two-phase funnel: cold acquisition + retargeting
  • Meta Lead Forms and website conversions running in parallel
  • Pixel tracking to capture and optimise user behaviour

Creative Strategy

  • Authentic content (no stock images)
  • Educational creatives explaining key differentiators
  • Community-based content to build trust and engagement
  • Educator and parent-focused content for credibility

Retargeting Strategy

  • Custom audiences from video viewers and website visitors
  • Lookalike audience based on existing families
  • Conversion-focused messaging for warm audiences

Ongoing Optimisation

  • Weekly performance analysis and refinement
  • Budget reallocation to top-performing creatives
  • Continuous improvement in targeting and messaging
The Impact

Results & Outcomes

The campaign delivered strong and measurable performance:

3.0% – 3.8%

CTR achieved (above industry benchmarks)

25% – 30%

Reduction in cost per lead through retargeting optimisation

$60 – $70

Cold audience CPL improved to ~$46 in retargeting campaigns

100+

Qualified enquiries generated through Meta Ads campaigns

2

Stage retargeting funnel implemented to improve lead conversion

Strong results achieved with a focus on lead quality rather than volume.
Success Metrics

What This Campaign Achieved

  • Built a consistent and reliable lead generation system

  • Improved cost efficiency across campaign phases

  • Generated high-quality, locally relevant enquiries

  • Strengthened engagement with the local community

  • Created a scalable Meta Ads strategy

Turned Meta Ads into a reliable channel for generating high-quality local enquiries while improving overall cost efficiency.
Key Insight

Key Takeaway

This campaign highlights the importance of combining local relevance, educational messaging and structured retargeting to achieve strong results.

Even in competitive markets, focusing on quality over volume can deliver more meaningful business outcomes.

Want Similar Results for Your Business?

Let’s create a strategy tailored to your business and start generating high-quality leads.

Request Free Consultation 1300 368 183