One of the most common questions business owners ask is: how much should I spend on Google Ads? The answer depends on your industry, competition, and business goals. Let’s break it down.
1. There Is No Fixed Budget
Google Ads allows flexibility — you control how much you spend.
2. Cost Per Click Varies by Industry
Different industries have different costs.
3. Start with a Test Budget
A starting budget helps you gather data.
4. Focus on Cost Per Lead
It’s not about how much you spend — it’s about what you get back.
5. Optimisation Improves Performance
Well-managed campaigns improve over time.
Final Thoughts
Google Ads budgets should be based on performance, not guesswork.
Start small, measure results and scale what works.
